Thursday, May 01, 2008


A controversial Absolut Vodka ad has some Americans up in arms. It appears that the company created ads in Mexico to market their product. The ads feature a map of Mexico, showing parts of Texas, California and several other southwestern states, approximating the borders in the 1840s before the U.S. annexation of Texas. The ad copy reads: "In an Absolut World."

Extremists groups in the U.S. are upset about the ads. These fringe groups believe American sovereignty is threatened by the Reconquista movement, which seeks to reclaim U.S. territory for Mexico.

These groups boycotted Absolut. So in order not to alienate the United States which accounts for more than half the company's sales, Absolut issued an apology:

"As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market, and for that we apologize."

Not surprisingly, one of Absolut's competitors took advantage of the situation with this ad:

"SKYY Vodka, made in the USA, proudly supports treaty of Guadalupe Hidalgo."

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