Thursday, August 12, 2010

Skinny Vanilla Latte

My Skinny Vanilla Latte on my desk at work.
Notice the lipstick stain. Revlon "Blushed."

Tried the skinny vanilla latte at Starbucks for the first time. Not bad. I'm not a daily latte drinker. For me it's a special treat when I'm out with friends, so I don't really have a problem ordering the full fat drinks. It's a splurge; not a regular thing.

But it was Wednesday morning and as I walked out the door on the way to the office, I decided to do something wild and crazy so I stopped by Starbucks and get a tall hazelnut latte to go. Hmmm. "Skinny Vanilla Latte" was actually on the menu. As you know "skinny" means the drink is made with skim milk rather than whole or two percent. In the advertising world the word "skinny" is quite effective and caters to consumers who want to be thin and slender. And who doesn't? It's obvious that in America, skinny is a good thing. So when Starbucks posts the word "skinny" on their menu, they're hoping you'll think you'll be skinny if you buy their latte.

The ploy might work if they didn't push the Cheesecake Factory pastries. So you walk out the door with a Skinny Vanilla Latte and a Lemon Poppyseed Muffin. Such is life.

1 comment:

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